Pack your (laptop) bags! We’re teaching you the business side of beauty.

GRAB MY BUNK — $333 →


What IS Camp Scholars? 

6 weeks of trainings that finally get you FOUND

most business education for stylists is boring, overwhelming, and frankly? half the time it doesn't even work.

so we built something different..... a 6-week online camp that makes the business side of beauty actually fun, so you can stop surviving behind the chair and start building a life you actually love.
(and yes, it makes you more money.)


🏕️

Think of it like a map! Each week we unpack a new location: market research, social media, google, your website, and more. by the time camp is over, you'll know exactly how to show up in all the places your dream clients are already looking.

your counselors are always in the cabin

🪵

every monday at 10am we kick off with a live training, then stay for q&a because yes, there will be questions. Thursdays we're back again for questions. two days a week, real answers, no getting left behind in the woods.

Find your freaking people!

🏹

inside our private camp community, you'll get bonus trainings dropped throughout the six weeks, plus a group of stylists who are in it with you, cheering you on, and actually showing up for each other. first cohort energy is real and we're not taking it for granted.

pack your bags if…

✅ you're great behind the chair but the business side makes you wanna hide in the supply closet

✅ you're booked-ish… but somehow still broke, and you're SO over it

✅ you've bought the courses, saved the reels, and STILL feel like you're winging it

✅ you want to get fully booked with dream clients who find you AND book you

✅ you've been dying to pop off on social so you can land clients AND brand deals

✅ you're ready to market like a pro and finally build something you fckn LOVE

leave it at home if…

🚫 you love the business side and have it all figured out (go off, legend)

🚫 you want a magic button and zero effort  (camp takes showing up)

🚫 you're not actually a stylist (this one's niche, boo)


Camp Scholars — Sections
the curriculum

Six Weeks That Change Everything.

🎯
Finally Understand Your People.
This is where we tie psychology and real marketing strategies into your business — and it's what makes everything else click.
Week One — Marketing & Market Research
Week One
What You'll Learn
  • How the marketing funnel actually works
  • How to find and understand your dream client
  • Building a brand voice people remember
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📱
A Social Strategy That Actually Books People.
You're gonna learn the exact social media strategy we've used to get clients flooding our students' chairs — so your posts finally turn into moolah!
Week Two — Social Media
Week Two
What You'll Learn
  • Building a strategy that turns followers into bookings
  • Optimizing your profile to work while you're behind the chair
  • What actually makes content convert
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💻
A Website You're Proud to Send People To.
We build it together, live. You'll finally have a site with copy that hooks people and makes them want to book — not just something that "exists."
Weeks Three & Four — Website
Weeks Three & Four
What You'll Learn
  • Building your site live, start to finish
  • Writing copy that makes people want to book
  • Every page of your site — done right
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🔍
Get Found Beyond Instagram.
We're putting you everywhere your dream clients are already looking — even when you're not posting.
Week Five — Online Marketing
Week Five
What You'll Learn
  • Getting found on Google without paid ads
  • Local online communities your clients are already in
  • Tools that do the work so you don't have to
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✨
In Person Marketing That Keeps Them Coming Back.
The best marketing you'll ever do happens inside your salon. Build an experience so good your clients do the marketing for you.
Week Six — In-Person Marketing
Week Six
What You'll Learn
  • Building a guest experience that creates loyal clients
  • In-person marketing that actually brings people in
  • How to turn your real-life presence into online growth
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🏕️
The Full Marketing Machine.
Six weeks from now you'll have a strategy, a site, a social plan, and a guest experience that all work together — set you up to be found & booked for years.
The Big Picture
By The End of Camp
You'll Walk Away With...
  • A social media strategy that runs on autopilot
  • A website that converts strangers into bookings
  • A guest experience that keeps them coming back
  • A full marketing system — not just random tactics
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Meet your Counselor:

Hey, I'm Shelby! I opened a salon in a parking lot. No walk-in traffic. No built-in clientele. Just me, betting on myself annnnd along the way I had to get scrappy to learn how to get us busy. 
Today we're flooded with new guest requests every month (and we post maybe 3 times a week.)

I took those same scrappy systems and taught them to my students... and suddenly $3k months became $15k months. Brand new stylists having $8k months out of the gate. Salon owners hitting $60k+ consistently with 3 team members. All from their couch, all without doing more.

So, for 6 weeks, I'm breaking down everything : the buyer psychology, the social media plan, the website, Google, guest experience. The full marketing machine. So while you're behind the chair, your next client is already booking. 

Everything You're Bringing Home 🎒

✅ 6 weeks of live trainings — so you finally have a real plan instead of winging it, market research all the way to the full marketing machine ($1,997)

✅ live coaching twice a week — mondays we teach, thursdays we answer, so you're never stuck or left in the woods ($997)

✅ your website, built with you live — so you leave with a site that books clients 24/7, not a "someday" tab ($997)

✅ the private camp community — so you've got your people cheering you on the whole way + bonus trainings all six weeks ($197)

✅ BONUS: make money beyond the chair: my six-figure ebook + brand deals playbook — so your income isn't trapped behind the chair ($1997)

✅ lifetime access — so you can come back to the whole map anytime, forever 


Total Value: $6,185- Yours For Just $333

Enrollment

Doors Close August 3rd.

Two ways to join. Same full camp experience either way.

Pay in full

$333

one-time payment

  • all 6 weeks of live curriculum
  • live coaching twice a week
  • private camp community
  • the six-figure ebook + brand deals bonus
  • lifetime access to everything
Enroll Now →
Payment Plan

2 payments of

$185

$370 total

  • all 6 weeks of live curriculum
  • live coaching twice a week
  • private camp community
  • the six-figure ebook + brand deals bonus
  • lifetime access to everything
Enroll Now →

Founding-cohort price · Enrollment closes August 3rd

got questions?

We've Got Answers.

Here are the ones we hear the most.

Wait — do I need to actually pack bags? +
Lol, no. Camp Scholars is fully online — your laptop is your luggage. No hiking boots required. Just your wifi, your ambition, and maybe a good snack.
When does it start and how long does it run? +
Doors close AND camp kicks off August 3rd — so if you're in, don't wait. After that, the doors close until the next cohort.
I can't commit to showing up live every week. +
No worries at all — every single live call is saved. Our live coaching calls happen Mondays at 10AM, followed by a Q&A. We also have Q&A calls on Thursdays so you're fully supported throughout the week. Plus, new videos drop weekly. You will not fall behind.
I'm not tech-savvy at all. Will I be lost? +
No — and honestly, this was built with you in mind. We walk through everything step by step. No prior experience needed. If you can watch a video and follow along, you can do this.
I already have a website. Do I even need this? +
Honestly, at this point I've audited thousands of websites — and I'll be the first to tell you that most of them are never actually built to convert clients. Having a website and having a website that works are two very different things. We take what you have and turn it into a client conversion machine.
What if I miss something? +
All live calls are recorded and added to your course portal. You won't miss a thing!
Six weeks feels short. What happens when it's over? +
All of the trainings stay with you — lifetime access to every module, every recording, every bonus. And when camp wraps, we have options for ongoing support so you can keep the momentum going.
I'm a commission stylist. This probably isn't for me. +
Actually, this works really well for commission stylists. Your marketing builds YOUR brand — not the salon's. Which means if you ever move, go independent, or just want more control over who sits in your chair, you already have a following that's loyal to you. Camp gives you the tools to make that happen no matter where you work.
How is this different from other courses I've taken? +
Honestly, I'm not sure — I haven't taken the courses you have! That being said, I can promise you that I genuinely care about you actually learning more than I care about anything else. I'm bringing my absolute all to this thing. No phoning it in, no recycled content. Just me, fully in it with you for six weeks.
I'm already overwhelmed. I don't have time for another thing. +
Then you're probably too busy to do this anyway — and that's okay! But if you're someone who's tired of stressing about gaps in your schedule and wants to fill your chair without thinking about marketing 24/7... that's exactly who this is for. Camp is the thing that gets you OUT of that cycle, not deeper into it.

Got S'more questions? DM us on Instagram @ivyleaguestylist or email us at hello@ivyleaguestylist.com

Camp Scholars — CTA
Enrollment Closes August 3rd

Pack Your Bags.
Camp Starts August 3rd.

You've been winging the business side long enough. Six weeks from now, you could have a strategy, a site, and a full marketing foundation — built by you, for your dream clients.

I'm In — Enroll Now →