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The Dream guest guide

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*Note - This is an E-book, and you will be sent a downloadable copy immediately upon purchase!

Knowing EXACTLY What Is In Your Colors, From The Background Shade To All Of The Pigments Added In - Is What Truly Will Set You Up For Success!


You Know How To Gloss, But That Will Only Get You So Far. 

The Formulas
Formula Examples (all made by yours truly) to help you create stunning hair - asap!

A Full Breakdown Of ALL Of The Redken Shades: 
Redken Shades EQ can be overwhelming. We've simplified it completely - so that you know exactly what is in the bottle of color you're grabbing

what's inside!?

The Glossing Strategy: 
We're not just showing you what's in your shades - we are helping you learn exactly how to mix a dreamy gloss too!

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Access To Our Community:
Gain access to our Ivy League Stylist Community - where we go live once a month to help answer all of your burning questions

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I grabbed a 9AA expecting it to be ash - put it alll over my guests already warm hair to neutralize it - and to my shock - her hair ended up being red orange. Anyone else ever been here?

Shades is confusing, and after being the stylist that reached for the same two formulas all day long - because they felt *safe* - and not absolutely loving all of my clients hair, I knew it was time for me to dig deep - and learn a heck of a lot more. 

Thankfully, the first place I started - was with getting to know my color lines, and know them well. Just having the knowledge of what was inside of my colors - changed the game for me. 

Now, I own a ten chair hair salon, and anytime I train a  stylist - this is the FIRST thing we go over. I'm not kidding when I say this truly is a necessity if you use Redken Shades and are feeling lost or confused. 







Not Knowing What's In Your Color Sets You Up For Failure Before You Even Mix

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Your service menu has the power to push clients away, or reel them in. Learn our step by step guide to reeling those dream guests straight to your chair 

Service Menu Makeover

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Our FREE resource to help you determine exactly who that dream guest is - so you can get them flooding your chair!

Dream Guest Guide

If you've ever wondered how stylists create custom formulas that turn out stunning - this is how. Learn how to formulate like a pro!

ILS Formulations

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WANT TO MAKE FILLING YOUR CHAIR WITH GUESTS YOU *ACTUALLY* LOVE 100X EASIER!? SAME. THIS IS EXACTLY WHY WE CREATED THIS RESOURCE - BECAUSE WHEN YOU IDENTIFY WHO YOUR DREAM GUEST REALLY IS - YOU'LL BE BRINGING PEOPLE IN FASTER THAN T-SWIFTS ERAS TOUR.

The dream guest guide

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