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who are tired of doing 'all of the things' right, and still not getting the results they crave.
For Stylists & Salon Owners
Business education
Learn how to fill your books, actually profit, and build a career you're obsessed with (without the burnout, the guesswork, or the income rollercoaster)
all the details
Meanwhile your books aren't where you want them, your bank account still doesn't make sense at the end of the week, and frankly you're exhausted. You're tired of being the hardest working stylist in the room without the results to show for it.
Spoiler: doing ALL of the things and still not getting results means it's time for a new plan, babe. (And I'm here to give it to ya)
But here you are....posting, hustling, handing out business cards, and hoping that *one* of those things finally works.
Nobody gets into the beauty industry thinking they'll spend half their time trying to crack the code on social media, captions, websites, emails, and every other thing they said you needed to do to grow.
trusted by
5000+ Stylists
Stylists in 50+ States
Salon Owners Across The World
I'm a hairstylist trying to grow my books & make consistent income!
Ready to find your path?
I'm a salon owner or educator ready to scale to 250K
I want to master my color and formulations
I need to fix my pricing like yesterday
formulations
The Pricing Bible
the legacy club
The Scholars Club
- Michelle B
..Shelby, you have no idea how much you’ve changed my life... If you're thinking about taking the leap, do it. I promise you won’t regret it, and your career will THRIVE. Learn from the best to become the best"
“
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- Melanie g
I am forever grateful that I stumbled upon Shelby when I did, because honestly without her I wouldn’t have the confidence that I do now behind the chair.
“
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- Skye M
Ivy League Stylist Single Handedly Changed The Game For My Career
“
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Get to know me
I'm on a mission to help passionate & driven hairstylists around the world learn the WHY behind what they're doing everyday - so that they can live stress free - and fall in love with their career (and life) more each day!
I'll be the first to admit - this industry can be like, *really tough*. I've been in the trenches just like you - and I've made more mistakes than I'd like to admit - LUCKILY, I've learned from those mistakes, and today I get to teach stylists exactly why we do - or don't do certain things to have massive success - whether that's with hair color, or business.
I'm a hairstylist, salon owner, and coach
all about real results
Shelby Here!
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The 12 month coaching program & course for the stylists dying to fill their books, create a CONSISTENT income, and finally have an income that allows for them to never have to worry about making sure their bank account has enough to buy color again
The Scholars Club
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Our Signature
Program
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More confidence. Better clients. Bigger paydays.
You’ll stop spinning and start growing—for real this time.
We break down the strategy behind content, pricing, guest experience, and color—so you finally get it (and stop guessing).
Pick your path, and get instant access to the tools, trainings, and support that actually move the needle.
Here’s the Plan,
Babe.
We’re not here to hand out gold stars—we’re here to change your damn career.
Episode Feature: 002
You’re not lazy. You were just never taught how to win.
This episode is your blueprint for breaking the cycle—so you can stop struggling, start making real money, and finally build a career that actually supports you.
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