I'm Shelby!
The coach who *actually* gives a damn about your success in the beauty industry
Welcome To My Virtual living room!
Hey There!
* My living room in real life - has a lot more dogs, kids to clean after & a wine bottle ready to go on weekends, but this one is pretty cool too*
If you know me, you know I believe in passion, hard work, taking risks, evolving, growing, AND - having a blast while doing it. I also believe in order to really be incredible at teaching and coaching something - you have to have gone through it, and be practicing what you preach - Which is exactly what we do here! Not only do I get to coach hundreds of stylists, I also own a salon, and do hair with my team - because I LOVE IT!
Welcome to my virtual living room*
Ready for change?
To help stylists actually thrive—and help salon owners build real legacies.
I’m done watching talented artists burn out, undercharge, and settle for scraps while trying to “figure it out” on their own.
Whether you're behind the chair or leading a team—I want you to have the tools, confidence, and support to build a business that doesn’t just look good… it actually works.
Because you weren’t made to survive this career.
You were made to own it.
I’m on a mission to build a f*cking movement in this industry.
I didn't always have a successful clientele, salon and endless ambition..In fact, just a few years ago, you would have found me second guessing that doing hair was a good career choice – and googling careers that would make me the most income possible instead of chasing my dreams.
Here?
How Did I Get
The million dollar question
When I first started in this industry - it felt like the possibilities were endless. I was SO excited - until I messed up my first clients hair.... and then couldn't get clients in my chair... annnnnd then would stress sweat when I had a client cause I wasn't sure how to get their hair to their goals. It literally does not get any more *womp womp* than that.
I knew something needed to change, so I did what any young hairstylist not loving their job would do: Try to open a coffee shop. lol. yup. I see you.
THANK GOD my idea didn't work out - and instead, I dove into finding out WHY I was struggling so much with hair.
I know what it's like to feel like hair is an uphill battle
Ready for change?
Started making my DREAM income, annnnd opened a 6 chair salon.
and the best part? All I did was get reaaally good at understanding the WHY. Why color did certain things, why hair took color differently, why people get their hair done, why they buy, and so many more why's.
Now, as a coach, I do more than just help you make hair that looks good. I'm here to bring sales psychology, business knowledge, and even deep color theory knowledge to people who have 0 interest in making the mistakes on their own clients (sorry to my clients - you suffered for thousands of stylists out here!)
And within a year
I had a fully booked clientele
01
Since you're here - you're double the bad*ss.
02
You are made to fucking thrive
03
Hairstylists are bada**
My Core Beliefs:
I probably should have known that the little girl who was mixing “secret potions” of pool water and lotion for her friends to pour on their heads to make their hair grow would grow up to be a hairstylist. But getting to coach ya'll & truly do what I love everyday? is better than I could imagine
In a Nutshell
mexican mule
cosmo
negroni
my drink of choice
on fridays you’ll find me
Cuddling my kiddo's
my role on the team
Ceo - coach & cheerleader
Shelby Davis
it’s nice to meet you! I’m
Hi! I’m Ciara— Co-Coach inside The Scholars Club and a stylist who went from $3k to $10k/month behind the chair by using the exact strategies we now teach.
If you’re ready to stop winging it and finally grow a business you’re proud of, I’ve got you. 💛
In a Nutshell
mexican mule
cosmo
negroni
my drink of choice
on fridays you’ll find me
Laying On The Beach!
my role on the team
Co Coach & Magic Maker
Ciara Ratkay
it’s nice to meet you! I’m
The scholars club - plus a coach in your back pocket
Create a Profitable, Scalable Salon That is sustainable (and that you love)
Learn how & why to formulate like a pro!
Think we're a match made in hair heaven?
Let’s Build the Career You Deserve.
Grow Your Income & Get Fully Booked—Without Burnout
