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The Dream guest guide

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I'm Shelby!

Beauty Business coach and mentor for stylists, and founder & Ceo of ivy league stylist!

Welcome To My Virtual living room!

Hey There!

* My living room in real life - has a lot more dogs, kids to clean after & a wine bottle ready to go on weekends, but this one is pretty cool too*

If you know me, you know I believe in passion, hard work, taking risks, evolving, growing, AND - having a blast while doing it. I also believe in order to really be incredible at teaching and coaching something - you have to have gone through it, and be practicing what you preach - Which is exactly what we do here! Not only do I get to coach hundreds of stylists, I also own a salon, and do hair with my team - because I LOVE IT! 

Welcome to my virtual living room*

Ready for change?

so that you can live stress free - and fall in love with your career (and life) more each day! Not to mention, getting to help you MAKE MORE while doing what you love!? I'm here for it!

Our past clients would tell you that our *ZONE OF GENIUS* isn't just hair... It's seeing YOU for who you're meant to be - and helping you hit goals you never would believe possible. 

I'm on a mission to help you learn the WHY behind what you're doing everyday 

I didn't always have a successful clientele, salon and endless ambition..In fact, just a few years ago, you would have found me second guessing that doing hair was a good career choice – and googling careers that would make me the most income possible instead of chasing my dreams.

Here?

How Did I Get

The million dollar question

When I first started in this industry - it felt like the possibilities were endless. I was SO excited - until I messed up my first clients hair.... and then couldn't get clients in my chair... annnnnd then would stress sweat when I had a client cause I wasn't sure how to get their hair to their goals.  It literally does not get any more *womp womp* than that.

I knew something needed to change, so I did what any young hairstylist not loving their job would do: Try to open a coffee shop. lol. yup. I see you. 

THANK GOD my idea didn't work out - and instead, I dove into finding out WHY I was struggling so much with hair.

I know what it's like to feel like hair is an uphill battle

Ready for change?

Started making my DREAM income, annnnd opened a 6 chair salon. 

and the best part? All I did was get reaaally good at understanding the WHY. Why color did certain things, why hair took color differently, why people get their hair done, why they buy, and so many more why's.

Now, as a coach, I do more than just help you make hair that looks good. I'm here to bring sales psychology, business knowledge, and even deep color theory knowledge to people who have 0 interest in making the mistakes on their own clients (sorry clients - you suffered for thousands of stylists out here!)

And within a year
I had a fully booked clientele

01

Since you're here - you're double the bad*ss.

02

there is no room for competition here!

03

Hairstylists are bada**

the company beliefs /

I probably should have known that the little girl who was mixing “secret potions” of pool water and lotion for her friends to pour on their heads to make their hair grow would grow up to be a hairstylist. But getting to coach ya'll & truly do what I love everyday? is better than I could imagine

In a Nutshell

dirty chai

cappuccino

black coffee

my drink of choice

on fridays you’ll find me

Cuddling my kiddo's

my role on the team

Ceo - coach & cheerleader

Shelby Davis

it’s nice to meet you! I’m 

I should have known giving people botched bangs while playing "doctor" as a kid meant I would end up being a hairstylist (I actually *know* how to cut bangs now - thank you very much) - and I'm thrilled to be here helping you all grow and thrive!

In a Nutshell

dirty chai

cappuccino

Black Coffee

my drink of choice

on fridays you’ll find me

Cookin' With My Fiance!

my role on the team

COO/ Magic Helper 

Abby Nostdahl

it’s nice to meet you! I’m 

Grow your clientele, income, freedom & thrive

Whether you've been in the industry 2 days or 20 years - our programs were built to help you thrive!

Learn how & why to formulate like a pro!

Think we're a match made in hair heaven?

Let's Work Together!

WANT TO MAKE FILLING YOUR CHAIR WITH GUESTS YOU *ACTUALLY* LOVE 100X EASIER!? SAME. THIS IS EXACTLY WHY WE CREATED THIS RESOURCE - BECAUSE WHEN YOU IDENTIFY WHO YOUR DREAM GUEST REALLY IS - YOU'LL BE BRINGING PEOPLE IN FASTER THAN T-SWIFTS ERAS TOUR.

The dream guest guide

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