Join Now!
Join Now
The Scholars Club was created by me after years of scaling and running a multi-million-dollar salon, and still doing hair, because my mission is to give you real strategy and feedback from someone who’s actively in the trenches with you right now. So I’m teaching you the playbook I wish I had, so you know exactly what to do next and why it works, whether you want to stay fully booked behind the chair or build something bigger.
so you end up listening to tiktok 'gurus', saving posts, and throwing some random hair photo up on Instagram at 8pm because you told yourself you ABSOLUTELY have to post this week…
& then nothing happens.
So you go back to square one, and jump in facebook groups to once again let people know you're a stylist in the area and would love to see them for 83% off. You get one or two clients who never come back, and your income goes right back to being a rollercoaster. Then you assume you just need to try harder or post more.
You won’t get consistent bookings by repeating the same cycle over and over again (aka: panic-posting, grabbing a random idea, offering a discount, and hoping this week is better than the last.)
& you don't have time to become a full on marketing guru and sure as sh** don't want to become an instagram influencer just to get booking when you're already busy focusing on doing what you love
The Scholars Club is a 12-month education and coaching program where hairstylists learn how to grow a fully booked business with a real strategy not guesswork, trends, or outdated advice.
Inside, you learn a clear, repeatable framework for marketing, messaging, showing up online, and actually attracting the right clients (plus you'll learn how to create a guest experience that keeps clients flooding back, and pricing so you make the money you deserve)
Plus, you’re learning from someone who scaled her own clientele to multiple six figures, built and runs a multi-million dollar salon, and is still behind the chair to this day. Because we don’t believe in teaching strategies that worked a year ago — we believe in giving real training on what actually works in salons right now.
We start with our full training library.
Want a peek inside?
Brand Identity
Dive into our videos & workbook so that your dream clients instantly know you’re the one—before they even book.
The Social Media Strategy:
Learn exactly what content to create and post to get clients FAST - Plus, learn what NOT to do, and how to post on stories
The Foundational Five
The Foundational Five is what I personally swear by to create massive success in this industry without losing my life in the process.
Pricing & Numbers
Learn how to price yourself for profit, raise your prices with confidence, and stop undercharging just to stay busy — without burning yourself out.
Messaging & Marketing
Build a website, Google presence, and overall marketing ecosystem that speaks directly to your ideal clientele and converts interest into bookings.
Guest Experience
Create an experience that wows so that every guest becomes obsessed, re-books on the spot, and tells all their friends.
Join now!
And that’s not even the best part.
Not only do you get access to our group calls, you also get direct eyes on your business — your Instagram, your website, your pricing, your offers, whatever you need feedback on. We don’t just look at it, we help you understand what to change and why it matters.
Every monday at 9am PST - and every Thursday at 10am PST - hop onto our group call and get direct support. We’re talking strategy tweaks, offer audits, pricing advice, marketing feedback: whatever you need, we’re diving in live every single week. You don’t wait months to get answers here.
No waiting on replies, no feeling lost. Ask questions, get unstuck, celebrate wins, drop your reels for feedback, all inside a private community channel where you’re actually seen and supported. (We reply within 24 hours!)
We don't believe in knowledge without implementation - so we've given you a TON of resources to help you actually grow!
Think: Calculators, Strategy documents, Website design examples, Write your site workbooks, Social media hooks & checklists & SO many more!
You’re learning the framework, yes. But then you get to bring your business, your questions, your ideas, and your execution into the room and get real feedback on what to tweak, what to fix, and what to focus on next.
You wake up thinking "what the heck can I do today to grow my business" and before you've even gotten out of bed you've checked your schedule 16 times to see if anyone new has booked.
(they haven't)
You get in the shower and instead of relaxing you’re spiraling about money, wondering how the hell you’re supposed to grow when your books are this empty.
Maybe you’re annoyed your salon isn’t feeding you clients.
Maybe you’re a renter stressing about what color to buy this week when you don’t even know what services you’re doing.
Then you show up to the salon for two clients… spaced four hours apart… and you just sit there, waiting, thinking there has to be a better way than this. After a year of the same thing - you start wondering if this is even the career for you.. and gosh you hope so cause you love it but living off this inconsistent income is feeling a little heavy..
So the next day you text your dad and tell him you're thinking of just opening a coffee trailer and start sending him all the listings in hopes that he will say "hell yes let me help you!" but you have a whopping 3k to your name and the trailers you can afford are all moldy... (hang up... this is literally my story)
A way where you can:
→ Open your camera and know exactly what to post to get dream clients in your chair
→ Market your business outside of social media, so even if you skip a day (or a week), bookings are still coming in
→ Build an experience so good clients don’t just come back — they send their friends
→ Understand pricing whether you’re commission, rental, suite, or salon owner
→ Raise your prices without losing people or spiraling every time you think about it
→ Hit consistent $10k months without constant stress, burnout, or questioning your entire career
And just so you know this isn’t theoretical — this is exactly what I implemented in my own business. I got fully booked, opened a salon, and now run a multi-chair salon that still gets 15+ new booking requests a week… even though I rarely post on social media (yes, even though I “should”).
Not because of luck.
Because the business is built to create demand.
That’s the better way.
And that’s exactly what the Scholars Club teaches you how to build.
Over 5,000 stylists learn how to gain confidence, get booked and busy & thrive
Stylists go from making a few thousand, to making over 20k a month, working just 3 days behind the chair
Countless stylists triple their revenue in 3 months or less
Stylists raise their prices anywhere from $10 a service to OVER $100 per service WITHOUT losing their clientele
REVIEW NO. 1 of 6
REVIEW NO. 2 of 6
REVIEW NO. 3 of 6
REVIEW NO. 4 of 6
REVIEW NO. 5 of 6
REVIEW NO. 6 of 6
The Investment Details:
Ready to Get Started?
I probably should have known that the little girl who was mixing “secret potions” of pool water and lotion for her friends to pour on their heads to make their hair grow would grow up to be a hairstylist. But getting to coach ya'll & truly do what I love everyday? is better than I could imagine
In a Nutshell
mexican mule
cosmo
negroni
my drink of choice
on fridays you’ll find me
Cuddling my kiddo's
my role on the team
Ceo - coach & cheerleader
Shelby Davis
it’s nice to meet you! I’m
Hi! I’m Ciara— Co-Coach inside The Scholars Club and a stylist who went from $3k to $10k/month behind the chair by using the exact strategies we now teach.
If you’re ready to stop winging it and finally grow a business you’re proud of, I’ve got you. 💛
In a Nutshell
mexican mule
cosmo
negroni
my drink of choice
on fridays you’ll find me
Laying On The Beach!
my role on the team
Co Coach & Magic Maker
Ciara Ratkay
it’s nice to meet you! I’m
As soon as you enroll, you’ll get immediate access to all the trainings. You’ll complete a quick onboarding, and from there, you’ll move through the modules with us in your back pocket the whole way. You'll also get access to our community, and we will be communicating with you there non stop!
Q: What happens after I join?
view next
frequently asked q's /
Nope. We’ve helped stylists grow with 200 followers and no website. This program teaches strategy—not trends—so your business grows every single day. (PS - some of our students that do THE BEST have less than 300 followers - but get bookings daily!)
Q: Do I need a big following for this to work?
view next
frequently asked q's /
You’ll get replays of every call. And you’ll still get feedback inside our community even if you miss a call!
Q: What if I can’t make the calls live?
Yes! We actually offer 1:1 calls with our coaches for a fee. Once you're in the program, you'll get more info!
Q: Can I get 1:1 calls?
view next
frequently asked q's /
Totally get it—I've been there. But here's the difference:
Most programs throw information at you. This one helps you apply it—to your pricing, your content, your strategy, and your brand.
We don’t just say “go post more.”
We give you real marketing, real structure, and real support.
We help you get clear, take action, and finally feel in control of your business.
If you’re willing to show up? We’ll meet you there—and walk with you every step.
Q: I’ve invested in programs before and nothing helped. Will this actually work for me?
view next
frequently asked q's /
You get full access to our trainings and all of our group calls for 12 months! (or, if you pay monthly, you will have access as long as your payments are made & active) If you want to keep going after that, we’ll have options for continued support.
Q: How long do I have access?
view next
frequently asked q's /
Totally fair question. And here’s the truth:
If you’re not booking consistently… if you’re undercharging… if you’re spinning your wheels on Instagram with no results…
Then you’re already paying for it in lost income.
This isn’t just about spending money—it’s about learning how to make more money.
The stylists in this program are hitting $8k, $10k, even $15k months because they finally have a strategy that works.
So yeah, it’s an investment. But it’s one that pays you back—over and over again. (PS - most students make their investment back completely in the first few weeks of joining... In fact some students have made it back in one day)
Q: It feels like a big investment… is it really worth it?
view next
frequently asked q's /
Are you ready to take your business to a whole new level?
No more second-guessing your content.
No more hoping clients just “find” you.
No more burnout, low prices, or playing small.
This is where it shifts.
Let's Build your dream clientele.
And finally grow the business you’ve always known you were meant to have.
You’ve seen what’s inside.
join the club!
- Lori Marino
Lori got 57 new clients in 4 months
"This program has been a game changer & really helped me achieve goals I could never have imagined"
what people are saying /