For the salon owner ready to turn their beautiful space into a beautiful profit, run a sustainable business, and lead a thriving, high-performing team.
Club
the legacy
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You’re booked.
You’re growing.
But let’s be honest—you’re also exhausted.
You’ve built something incredible…
But it still feels like you’re carrying the whole damn thing on your back.
You want to grow the team, take more time off, pay yourself consistently, raise your prices without fear, and actually enjoy this life you worked so hard for.
Not just booked. Not just surviving. Thriving—with strategy,with structure, profit, and a business that finally supports you back.
It's About Time your Salon Actually Thrives.
Stylists come and go with no real retention plan
You’re still behind the chair full-time just to pay the bills
Marketing feels like a guessing game every single week
Revenue looks good—but the profit’s not showing up
And you’re wondering if this is really all there is
I know because I've been there.
I opened my salon at 19. I was fully booked, managing a team, and bringing in more money than ever. From the outside, I looked successful.
But behind the scenes?
But you’re stuck in the same cycle:
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I was exhausted. I had no systems. My team relied on me for everything.
And the worst part? I wasn’t taking ANYTHING home.
Everything changed when I got pregnant with my daughter (crazy how that can light you up) - I decided to stop winging it—and rebuild every piece of my salon with real strategy.
Now?
I could step away tomorrow—and the salon would keep running, profiting, and serving clients at the same high standard without skipping a beat.
I’m still present in the business—but I’m no longer trapped in it.
I show up because I want to—not because everything depends on me.
My team is empowered, the systems are dialed, and I finally have the freedom to lead instead of constantly putting out fires.
I’m no longer wondering where the money’s going. I have consistent profit, clear structure, and a business that truly supports me.
- A drama-free, dream team who loves being there and actually stays
- Chairs filled, books stacked, and stylists thriving instead of coasting
- Consistent profit—like real take-home money, not just “revenue” that disappears
- A waitlist of dream clients who brag about your salon and come back like clockwork
- Vacations you don’t have to earn or stress about—because the business still runs without chaos
- And a roadmap to scale with confidence—without feeling like you’re making it up as you go
This isn’t a fantasy.
It’s what we build inside The Legacy Club.
And it’s built specifically for owners like you—who know they’re meant for more, but just need the structure and support to actually get there.
What if your salon finally had…
THE LEGACY CLUB
You need a high-level partner who sees your blind spots, maps the strategy, and helps you actually implement it.
You already know how to work hard.
You’ve got the talent. The drive. The passion.
What you don’t have (yet) are the systems, support, and strategy to finally make this business feel as powerful as it’s meant to be.
You’re not just building a salon.
You’re building your legacy.
And this is where that legacy starts to truly support you back.
You don’t need another course.
Okay I'm In
The Legacy Club
Inside of
(AKA: the support system that turns your booked-out grind into a structured, scalable, multiple 6 & seven-figure business)
1:1 Mentorship with Shelby Davis
This is the only program where you get me as your personal mentor.
We meet once a month for a private coaching session where we audit your systems, fix blind spots, and map out the moves that make your business more profitable and less dependent on you.
2 High-Level Group Coaching Calls Every Week
Get in the room with other salon owners who are done playing small.
These calls are tight, strategic, and owner-only—where we troubleshoot real problems, celebrate real wins, and stay focused on what moves the needle.
Private Slack Channel for Ongoing Coaching
You’re never on your own in Legacy.
Get support between calls, ask questions, get feedback, and move fast with access to me and your fellow powerhouses inside our private Slack.
Done-With-You Audits
We don’t just talk theory—we get into your business.
You’ll receive guided audits for your: Pricing, Commission or rental structure,
Cost/hour & backbar, Team performance, Marketing & guest journey & even scaling -
And we’ll work through them together. (With ZERO judgement - only growth!)
Private Training Portal
Access trainings, templates, replays, and tools at your pace—without fluff or filler. Everything inside is designed to increase profit, simplify leadership, and help you scale with intention.
If you’ve been saying “I just want someone to walk me through it,”
this is your room.
✔️ Fully booked but not fully paid
✔️ Building a team but has no structure to keep them long term
✔️ Ready to grow—but scared of scaling wrong
✔️ Doing everything and still feels behind
✔️ Craving more income, more freedom, and a business that’s actually sustainable
✔️ So over “figuring it out alone” and ready to build something legit—with guidance
This is for the salon owner who’s:
Who This Is For
Your 9-Month Growth Plan
WHAT TO EXPECT
WHAT TO EXPECT
01
Weeks 1–6: Numbers
We start with a full financial audit—commission structure, rental pricing, service pricing, cost per hour, and profit margins.
This ensures we patch every leaky hole before the ship sinks—so you’re not scaling something that’s silently losing money. P.S. this alone typically helps owners increase revenue by 30%!
02
Weeks 7–12: Marketing
My goal is to help you make back your investment ASAP—and marketing is the #1 way to do that. You’ll get a custom content strategy designed to fill chairs with dream clients AND attract aligned stylists, so you’re not just busy—you’re booked and growing.
03
Weeks 13–18: Leadership
This is how you go from “I hope they stay” to “I know exactly how to grow, lead, and retain my team.”
You’ll leave with a team that trusts you, performs, and actually wants to stay.
04
Weeks 19–24: Guest Experience
We create an elevated guest journey that feels like magic. From first impression to follow-up, we build a seamless, scalable experience that drives rebooking, referrals, and makes your marketing work even when you’re off the clock.
This isn’t a vibe-only container. This is a structured transformation built to increase your profit, power, and peace—one strategic phase at a time.
01
Weeks 25–30: Visibility
Weeks 31–36: Scale Like a CEO
Once your social is working, we expand your reach and optimize every touchpoint. We audit your website, update booking flows, refine CTAs, and get you visible on Google and beyond—so clients can find you and say yes with ease.
The final phase is all about expansion with intention. We build your custom scaling plan—whether that means hiring more stylists, raising your prices, opening a second location, or finally stepping into the full CEO role. We’re building for longevity, profitability, and freedom—your way.
Every piece of this is designed to help you stop guessing, stop surviving, and finally run a business that supports you back.
We’re not just growing revenue—we’re growing your capacity, your confidence, and your legacy.
Apply Now
Ivy League Legacy isn’t a course you click and buy.
It’s a high-touch mentorship for salon owners who are ready to lead, grow, and finally build a business that gives back.
If you're craving more profit, more peace, and more power in your role as CEO…
And you know this is your time to go all in—
Let’s talk.
Applications are open now.
We only take 11 owners per round.
And this current round? Already 5 spots are filled.
Ready To
Work Together?
