Welcome to the only club where hairstylists become booked-out, six-figure powerhouses.
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You’ve been told it just “takes time.”
That if you keep showing up, the clients will magically come.
That raising your prices will scare people off.
That burnout is just part of the process.
Honestly? I’m calling bullshit.
Because yes—building a business takes work.
But the real problem? No one’s been teaching stylists the strategies that actually work.
Until now.
And frankly? I’m tired of people acting like it’s supposed to be this hard.
Getting fully booked shouldn’t take years..
The Scholars Club Self-Guided Track gives you the exact business strategy we’ve used to help dozens of stylists grow from $3K months to $10K, $12K—even $15K+ behind the chair.
And no—it’s not a one-size-fits-all script or a recycled social media hack.
It’s a step-by-step system that teaches you how to:
→ Price with confidence (and intention)
→ Create content that actually books clients
→ Build a guest experience that keeps people coming back
→ And finally stop spiraling over your business decisions
*Cue The Sigh Of Relief*
Learn more
You’ll walk away knowing what to do, why it works, and how to show up like a legit CEO—without working 24/7, begging your algorithm to behave, or wondering if you’re “cut out” for this.
No fluff. No chaos. Just strategy that works—and results that stick.
You’ll stop second-guessing everything and finally understand how to make your business run—and grow—on purpose.
✅ Gives you clarity instead of chaos.
We’re talking pricing. Profit. Guest experience. Content strategy. The stuff that actually fills your books. (& keeps them full)
✅ Covers the sh*t beauty school skipped.
This wasn’t built for influencers or people with 20K followers. This was built for you—the stylist who wants to grow without selling your soul to content.
✅ Works for real stylists with real lives.
So why Scholars Club? Why Now? Well.. this program actually:
I’m not some internet marketer or coach who’s never held a color brush. I built this while working behind the chair—burnt out, undercharging, and wondering why nothing was working. This is the program I wish I had when I was stuck.
✅ Because it was built by someone who’s been there.
It’s giving “business degree,” but without the student loans or boring professors.
Guest Experience so that every guest becomes obsessed, rebooks on the spot, and tells all their friends.
Marketing so that your content actually brings in clients (instead of just likes from other stylists).
Brand Identity so that your dream clients instantly know you’re the one—before they even book.
The Scholars Club Self-Guided Track isn’t “just a course.”
It’s the last marketing + business program you’ll ever need—because this sh*t actually works. You’re getting access to every strategy we’ve used to help stylists go from $3K to $15K months (without losing their minds or souls).
What The Scholars Club includes
Pricing & Numbers so that you finally charge what you're worth—and know exactly why it works.
Onboarding call & 1 monthly group Q+A
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join the club!
First - You sign up.
Then - You get instant access to the entire curriculum:
→ Building a strong brand identity that actually attracts clients
→ Creating content that converts (not just gets likes)
→ Mapping out your guest experience to boost retention and referrals
→ Pricing with confidence—and real math behind your numbers
→ Managing your books, rebooking systems, and so much more
But you’re not doing it alone.
You’ll also get:
✨ A 15-minute onboarding call with me, where we pinpoint exactly what you should focus on first
✨ A monthly 60-minute hot seat coaching call, where you can ask questions, get strategy, and learn from other stylists
✨ Ongoing support in our private Slack community, where you can submit your content, pricing, and workbooks for real feedback
This isn’t just education—it’s implementation.
And it’s the only roadmap you’ll ever need to go from scattered to scaling.
How The Scholars Club Works:
Self Guided Track: get ready To transform Your Life
The Scholars CLub
Ready to Get Started?
- Access to ALL trainings
- Learn our marketing strategy to thrive
- Get access to our calculator for pricing & learn our pricing method
- Learn to create a guest experience that has clients shouting your name from the rooftops!
- Monthly Q+A Hot seat Coaching Calls With Shelby + Co Coaches
- 15 Minute Onboarding Call To get You Started!
- Slack Channel For Group Support!
Join The club!
$87/month
As soon as you enroll, you’ll get immediate access to all the trainings. You’ll complete a quick onboarding, and then schedule your first call—15 minutes if you’re in the Self-Guided Track, or a full hour if you’re in Mentorship. From there, you’ll move through the modules with us in your back pocket the whole way.
Q: What happens after I join?
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frequently asked q's /
Nope. We’ve helped stylists grow with 200 followers and no website. This program teaches strategy—not trends—so your business grows every single day. (PS - some of our students that do THE BEST have less than 300 followers - but get bookings daily!)
Q: Do I need a big following for this to work?
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frequently asked q's /
You’ll get replays of every call. And if you’re in the Mentorship Track, you’ll still get feedback inside Slack even if you miss a call!
Q: What if I can’t make the calls live?
Yes! A lot of stylists start self-guided and decide later they want more support. Just shoot us a message when you're ready.
Q: Can I start with the Self-Guided Track and upgrade later?
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frequently asked q's /
Totally get it—I've been there. But here's the difference:
Most programs throw information at you. This one helps you apply it—to your pricing, your content, your strategy, and your brand.
We don’t just say “go post more.”
We give you real marketing, real structure, and real support.
Whether you’re self-guided or in mentorship, we help you get clear, take action, and finally feel in control of your business.
If you’re willing to show up? We’ll meet you there—and walk with you every step.
Q: I’ve invested in programs before and nothing helped. Will this actually work for me?
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frequently asked q's /
You get full access to our trainings for the programs lifetime - and If you are in the Mentorship track you will have a coach and all of our group calls for 6 months! If you want to keep going after that, we’ll have options for continued support.
Q: How long do I have access?
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frequently asked q's /
Totally fair question. And here’s the truth:
If you’re not booking consistently… if you’re undercharging… if you’re spinning your wheels on Instagram with no results…
Then you’re already paying for it in lost income.
This isn’t just about spending money—it’s about learning how to make more money.
The stylists in this program are hitting $8k, $10k, even $15k months because they finally have a strategy that works.
So yeah, it’s an investment. But it’s one that pays you back—over and over again.
Q: It feels like a big investment… is it really worth it?
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frequently asked q's /
Here’s the short version:
If you’re self-motivated, love a good plan, and want to go at your own pace—Self-Guided is for you.
If you want support, feedback, accountability, and personalized coaching—Mentorship is your move.
Still unsure?
Ask yourself: “Do I want to figure this out on my own? Or do I want someone in my corner while I grow?”
Whichever path you choose—you’ll be supported.
We just want you to get what you actually need to grow.
I’m stuck—how do I know which track is right for me?
frequently asked q's /
Are you ready to take your business to a whole new level?
No more second-guessing your content.
No more hoping clients just “find” you.
No more burnout, low prices, or playing small.
This is where it shifts.
Choose your track.
Build your dream clientele.
And finally grow the business you’ve always known you were meant to have.
You’ve seen what’s inside.
You’ve read the results.
Now it’s your turn.
join the club!
view next —
- Lori Marino
Lori got 57 new clients in 4 months
"This program has been a game changer & really helped me achieve goals I could never have imagined"
- Ciara Ratkay
Ciara Hit Her First $1000 Day (And has had sooo many more since)
"I’ve been consistently making good money and I feel like business has just exploded since October when I started the program"
- Lyndsay
lyndsay doubled her salons revenue
"the salon has over doubled revenue for this January February as opposed to last year 🩷 literally so positive for the rest of the year if we're off to this start in slow season"
what people are saying /